Swaroo was founded over 22 years ago with a simple yet ambitious mission: to revolutionize the travel industry by making it more accessible, efficient, and customer-focused. Starting as a small travel agency, Swaroo aimed to address the common challenges travelers faced, such as complicated bookings, limited accessibility, and lack of comprehensive travel solutions.

During its first decade, Swaroo focused on creating a robust service network, forging partnerships with airlines, hotels, and visa processing centers worldwide. The company grew its expertise in international travel, offering competitive rates and reliable services for flights, accommodations, and visa assistance.

Recognizing the transformative potential of technology, Swaroo began investing heavily in digital solutions to enhance customer experiences. This era marked the development of proprietary platforms aimed at streamlining travel management for B2B and B2C clients.
Introduced the Terminal101 platform for travel agencies, offering real-time booking and management capabilities.
Established a dedicated corporate travel division to serve business clients with tailored travel policies and event management services.
Expanded its global reach, connecting customers to a wider range of destinations and services.

With the rise of mobile technology and the increasing demand for on-the-go solutions, Swaroo launched Tadilo, its B2C mobile application, designed to make individual travel bookings simple and intuitive. The company also strengthened its offerings in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, becoming a trusted partner for corporate event planning.

In recent years, Swaroo has solidified its position as a global leader in travel solutions, continuously adapting to the evolving needs of the travel industry. By leveraging artificial intelligence, automation, and data-driven insights, Swaroo ensures that every customer experience is seamless and efficient.